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Talking Points by Sub-Market

Market Update

Talking Points by Sub-Market

South Bay (Santa Clara / San Jose)

SFHs are still competitive, but the tempo has eased. With mortgage rates dipping, act decisively on clean, well-priced homes. If you’re condo-curious, this fall offers a real leverage moment—longer DOM and more inventory put buyers in the driver’s seat.

The Peninsula (San Mateo)

Single-family homes still clear in under a month, often with light overbids. But the condo segment is value-rich. Buyers should use the longer DOM window to negotiate credits while rates drift lower. Sellers need to stage thoughtfully and price with precision.

East Bay (Alameda County)

SFHs are drawing bids over list price, while condos require sharp pricing to move. Buyers: bring fully underwritten pre-approvals and push for closing cost help instead of list-price reductions. Sellers: presentation and strategy are everything in this split market.

San Francisco

The house market remains fierce, but condos favor smart shoppers. Buyers finally have options after years of tight inventory. Sellers: lean on staging and analytics to stand out in a crowded condo space. For SFHs, expect bidding wars to continue.

Santa Cruz

This market is balanced and negotiable. Beach-adjacent single-family homes still see steady demand, but longer DOM means buyers have more space to structure credits, contingencies, and repairs. Sellers should be flexible to close deals before year-end.

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